Improve performance with cleaner code
Simplify and secure your customer data infrastructure so you can spend more time building, and less time maintaining marketing tools.
Modernize your data infrastructure
Collect and connect clean customer data to (and from) 300+ product analytics, A/B testing, marketing, and data warehousing tools with a secure and reliable API.
Your customer data, where you need it, faster
Connect your customer data to all the tools your team uses to drive growth. Spend less time on vendor SDK implementations and third-party code management.
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Latest from mParticle
Avoiding the growth trap
What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.
Why real-time data processing matters
Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.
APIs vs. Webhooks: What’s the difference?
An API (Application Programming Interface) enables two-way communication between software applications driven by requests. A webhook is a lightweight API that powers one-way data sharing triggered by events. Together, they enable applications to share data and functionality, and turn the web into something greater than the sum of its parts.