Meet mParticle

Avoiding the growth trap

What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.

Why real-time data processing matters

Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.

APIs vs. Webhooks: What’s the difference?

An API (Application Programming Interface) enables two-way communication between software applications driven by requests. A webhook is a lightweight API that powers one-way data sharing triggered by events. Together, they enable applications to share data and functionality, and turn the web into something greater than the sum of its parts.

How to modernize your audience segmentation strategy

Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.