Meet mParticle

GOAT: Lifecycle marketing for scalable growth

Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

mParticle launches new features to help brands create ‘data flywheel’

New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.

Better data, better insights, better results: Helping brands create a data flywheel

Introduce total quality management and enforcement into your customer data pipeline with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establishing a source of reliable customer data that will create a customer data flywheel, where the data quality and data’s impact on the product cycle will continuously improve over time.

Empower your people with the right data

Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.