This week, two of our co-founders, Michael and Andrew Katz, were recognized by AdWeek for their extraordinary contributions to the world of marketing technology.
It’s a big honor.
The list is comprised of 26 top executives from IBM, Oracle, Salesforce, Adobe, Moat, and others. From a vast universe of 5,000-plus companies, these represent the forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand. In its first ever edition of MarTech Superstars, mParticle’s own receives a salute from Adweek as leading figures and trailblazers in the burgeoning field of martech.
Prior to founding mParticle, Michael and Andrew started interclick, growing it organically to a public company which was eventually acquired by Yahoo. As the article states, they started mParticle in 2012 and have been working closely with brands like NBC, Jet.com/Walmart, Bleacher Report, Lilly Pulitzer, Airbnb, and Spotify to manage their identity-based customer data across channels for more holistic consumer segments.
Check out the full article on Adweek.com here: