TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve engagement and increase ROI. They enable cross-channel marketers to attribute web and mobile activity to offline TV ad campaigns, providing them with a better understanding of the impact of TV on their other campaigns. Whether you need to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of media, they’ve got it covered.
With this integration mParticle customers can now stream real-time event data from multiple sources including mobile, web, Roku, AppleTV and more to TVSquared’s analytics platform for same-day attribution and analysis. By connecting cross-platform data directly from mParticle, media companies can achieve a unified view of their marketing efforts and better understand the impact of TV campaigns to optimize future media buying.
Contact us to learn more about this integration!