As marketers, we all know that targeted campaigns see better results. But building a segmented list can be a nightmare. The process can be long, costly and tedious.
It usually looks something list this:
And after the campaign runs its course, it’s time it’s time to start the list-pulling process all over again.
If you find yourself thinking “There has to be a better way,” you are correct: mParticle Audience Builder gives marketers the ability to create targeted lists for multi-channel campaigns in a matter of minutes without relying on IT.
Here’s how to create an Audience with mParticle:
1. Click new audience
The data can come from any combination of user interactions with your brand. Sources supported include data from apps, website, server, historical data, marketing, sales and support platforms.
4. Click add criteria
The criteria options are unlimited. For example, you can use eCommerce data such as purchase and cart abandonment, user data such as lifetime value and location, session data such as installed app or visited website in the last 30 days. You can also use exclude logic to create suppression lists
For a full list of criteria check out our docs here.
7. Click Activate
Viola! You’ve uploaded a target list to all the platforms needed to execute your multi-channel campaign.
There are 30+ service you can connect to ranging from social, email, mobile marketing platforms and we are continuously adding more.
Our audience builder tool offers automated subscription management which means based on the actions a user takes, the list is automatically updated.
If they opt-out – they are removed from the list. If they opt-in – they are added. If they click on a Facebook ad they are removed and you won’t waste impressions targeting them on Twitter.