AwardsMay 23, 2017

Adweek names Michael and Andrew Katz Marketing Technology Trailblazers

Michael and Andrew Katz of mParticle recognized by AdWeek in their MarTech Superstar 2017 edition for their extraordinary contributions to the world of martech.

This week, two of our co-founders, Michael and Andrew Katz, were recognized by AdWeek for their extraordinary contributions to the world of marketing technology.

It’s a big honor.

The list is comprised of 26 top executives from IBM, Oracle, Salesforce, Adobe, Moat, and others. From a vast universe of 5,000-plus companies, these represent the forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand. In its first-ever edition of MarTech Superstars, mParticle’s own receives a salute from Adweek as leading figures and trailblazers in the burgeoning field of martech.

Prior to founding mParticle, Michael and Andrew started Interclick, growing it organically into a public company eventually acquired by Yahoo. As the article states, they started mParticle in 2012 and have been working closely with brands like NBC, Jet.com/Walmart, Bleacher Report, Lilly Pulitzer, Airbnb, and Spotify to manage their identity-based customer data across channels for more holistic consumer segments.

Check out the full article on Adweek.com here.

AuthorShana PilewskiShana is a senior content marketer for DynamicYield
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