Consolidate third-party apps for a holistic view of the business
Bleacher Report was able to simplify and optimize their customer data pipeline with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Bleacher Report is a news and broadcasting website that focuses on capturing and unleashing the untapped power to deliver visceral, authentic moments at the intersection of sports and culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System (conglomerate, part of AT&T's WarnerMedia) in August 2012 for $175 million.
As the Bleacher Report team invested more in marketing technology with the aim of gaining a better understanding of their customer journey, they soon found that they were using a number of different third-party apps for analytics. Although this breadth of tools provided a granular view of their customers’ engagement, it also came at a cost. Each third-party app required hours of engineering time for implementation, not to mention ongoing maintenance costs.
Bleacher Report turned to mParticle to simplify and optimize their customer data pipeline. Implementing mParticle’s SDK as their data foundation, the team was able to ingest events from all of their digital properties, unify those events to customer profiles for a single view of the customer, and send that data downstream to the different analytics services they were using—all available within the single mParticle SDK.
Using this workflow, the team was able to put events from multiple digital properties onto Amazon S3 and load them into data visualization tools, making it easier to get a holistic view of the business.
In addition to consolidating and accelerating their tech stack, implementing mParticle also saved the team the time and resources required to maintain third-party apps, and furthermore made it easier to try new ones when desired.
mParticle is critical to our data pipe at this point. If we took out mParticle, we’d spend a lot of time trying to build something similar and it would end up costing more.
Director of Product Management, Bleacher Report
Watch the full interview
Customer Sucess Story: Bleacher Report
Latest from mParticle
mParticle Linting: Real-time event feedback for a cleaner data pipeline
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, now is your chance to hear it straight from the source! Join Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) on 8 July at 11:30am PT/ 2:30pm ET/ 7:30pm BST for a chat between two of the leading CDP firms.
Tech for Black Founders
Today, only 1% of founders backed by venture capital in the United States are Black. This is appalling and shows how the odds are stacked against Black technologists and entrepreneurs. The onus is on us in the tech community to start evening the odds. In an effort to provide concrete, long-lasting support, Amplitude, Branch, Braze, Radar, and mParticle are coming together to make our software completely free to U.S.-based, early-stage startups led by Black founders.
The Customer Data Platform Comparison Tool
Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.