mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Announcing the Pathways Partner Program and Partner Portal
mParticle is excited to announce our new Pathways Partner Program and Partner Portal, which will allow mParticle partners to access platform enablement and certification, co-marketing initiatives, co-branded collateral creations, and opportunity referrals in a central system.
Celebrating one year of Tech for Black Founders
This Juneteenth marks the one-year anniversary of Tech for Black Founders. We wanted to take this opportunity to highlight what the program has helped Black-led companies achieve thus far and celebrate the program's mission for the future.
Top Marketing Technologists to Watch in 2019?
Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."
mParticle at EyeforTravel Amsterdam
Meet us at EyeforTravel Amsterdam to learn how mParticle is empowering travel and commerce businesses to do more with more of their data.
MarTech Landscape: What is a Customer Data Platform?
This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.
7 New digital marketing stats that jump off the page
These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.
mParticle named one of Crain's Best Places to Work 2016
With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.
mParticle named one of Crain's Best Places to Work 2017
Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.
These 4 mobile ad-tech companies are banding together on standards for GDPR
With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…