What’s new at mParticle, December 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in December 2018:
New events integrations
Oracle Responsys, part of the Oracle Marketing Cloud, provides marketing organizations with a platform they can use to manage and orchestrate all interactions with their customers across email, mobile social, display, and web.
This integration sends email, push notification, and in-app behavioral data, such as push tokens and opt-outs, directly to Responsys with minimal development effort. Mobile marketers can then use this data to build personalized campaigns across mobile and email to increase app engagement.
Snowplow’s open source analytics platform makes it easy for developers to create an Amazon Redshift-powered data warehouse with their multi-platform event data for powerful custom data analysis.
With this latest integration, mParticle makes it easy for developers to send both web and mobile data to Snowplow. Analytics teams can then analyze user behavior across platforms and use those insights to optimize the user journey.
Latest from mParticle
Create personalized customer experiences at scale with Cordial and mParticle
With the new Cordial integration, marketers can create tailored customer experiences across email, web, mobile push, SMS, and direct mail that can adapt based on changing behavior or business needs for better engagement, deeper customer loyalty, and a greater return on marketing ROI.
Deliver more relevant customer experiences with AccuWeather Weather APIs
mParticle users can now further enrich customer profiles with valuable weather data to provide even greater context.
Meet the mParticle team at Looker's JOIN conference in San Francisco, California from November 6-7.
Introducing self-hosting and module bundler support
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.