What’s new at mParticle, December 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in December 2018:
New events integrations
Oracle Responsys, part of the Oracle Marketing Cloud, provides marketing organizations with a platform they can use to manage and orchestrate all interactions with their customers across email, mobile social, display, and web.
This integration sends email, push notification, and in-app behavioral data, such as push tokens and opt-outs, directly to Responsys with minimal development effort. Mobile marketers can then use this data to build personalized campaigns across mobile and email to increase app engagement.
Snowplow’s open source analytics platform makes it easy for developers to create an Amazon Redshift-powered data warehouse with their multi-platform event data for powerful custom data analysis.
With this latest integration, mParticle makes it easy for developers to send both web and mobile data to Snowplow. Analytics teams can then analyze user behavior across platforms and use those insights to optimize the user journey.
Latest from mParticle
Miss the bloat: Improving mobile user experience through SDK abstraction
Mobile is a critical touchpoint for modern B2C brands, large and small, but it can quickly go wrong. Performance-impacting bloat and arduous testing and managing of multiple services and integrations can impact user experiences negatively on mobile. Join us on April 16 at 3pm ET to learn how you can leverage SDK abstraction so your app can have all the functionality, with none of the dependencies, for better mobile experiences.
Personalization strategies across online and offline channels
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
CCPA Compliance with mParticle
Learn how mParticle can help you comply with the upcoming California Consumer Privacy Act of 2020 (CCPA), slated for enforcement on July 1, 2020.