Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
The value of a universal customer ID across your tech stack
Teams across industries are striving to create a consolidated view of their customers. But if that view isn't cleanly integrated with the tools and systems throughout the tech stack, growth teams aren't able to use it to drive results. Learn more about how you can implement a universal ID and make it available across the stack.
Relational vs. Non-Relational Databases
What are the key differences between these two main categories of databases, and how do you select the right type of database for different use cases?
Data enrichment and machine learning: Maximizing the value of your data insights
Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to stop endless data shipping cycles
Engineers should ship products, not data. Product managers and marketers should experiment with data, increase personalization, and improve experiences. With a permanent data infrastructure, these goals are not mutually exclusive.
Capture page navigation events in a React Application
In a single-page application, understanding which pages your customers visit and the journeys they take through your website can be challenging. Here, we’ll look at a scalable and maintainable strategy for tracking page navigation events in a React application.
Track User Events in Single-Page Applications
Owing to their fast load times and smooth user experiences, Single-Page Applications (SPAs) are now an extremely popular design pattern for developing websites. While building your site as an SPA offers clear advantages for your customers, it places challenges in the way of collecting robust analytics on user behavior.
APIs vs. Webhooks: What’s the difference?
An API (Application Programming Interface) enables two-way communication between software applications driven by requests. A webhook is a lightweight API that powers one-way data sharing triggered by events. Together, they enable applications to share data and functionality, and turn the web into something greater than the sum of its parts.
What is data orchestration
Data orchestration is an automated process in which a software solution combines, cleanses, and organizes data from multiple sources, then directs it to downstream services where various internal teams can put it to use. The purpose of data orchestration is to help a company make its data as useful and versatile as possible.
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
mParticle’s Smartype is a platform-agnostic tool that can help every engineering team ensure data quality and consistency. Learn how to use Smartype to translate any JSON schema into custom data collection libraries for iOS, Android, and Web platforms.
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDPs and Data Lakes differ in the insights they surface, the users they serve, and the overall value they deliver. Though when used together, they are a powerful duo that can help your organization leverage historical and real-time customer data to the fullest extent.
CDP vs Data Warehouse: What's the difference?
Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn the differences between a CDP vs data warehouse and how you can use both to improve functionality and take action on business intelligence.
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.