Growth
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
mParticle Product
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Cognetik and mParticle: Simplify mobile tags
Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.
10 Critical data infrastructure capabilities
Instead of focusing on core data management challenges, many Customer Data Platforms are focused on the application of data. Learn about the 10 critical components of modern data infrastructure.
How Bleacher Report automates their data pipeline
Learn how the team at Bleacher Report uses mParticle to automate their data pipeline, leading to better insight, reduced storage costs, and less engineering time spent on non-core development.
Get ready for iOS 12
In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.
How to assemble a best in class tech stack
How to implement a best in class stack...the right way
Learn how Postmates unifies data to deliver a world-class customer experience
Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Location services best practices
Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
