Sign upContact usSign up

Blog

Featured

Created with Sketch.
Filter by tag
Created with Sketch.

Growth

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz

Engineering

What the heck is reverse ETL?

Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.

Sean Ryan

Growth

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity, and why it’s important for increasing the ROI of your MarTech stack.

Joey Colvin

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Rishi Sethi – December 16, 2014

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015
Prev1...45678Next