How GOAT executes their Facebook marketing program
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
The key to a successful eCommerce Facebook program lies in the ability to leverage the full customer journey of events—both in-app and on the web. With mParticle at the center of their marketing stack, GOAT accesses events across devices and builds them into real-time audiences to optimize their Facebook program for the best ROI possible.
Join GOAT's Director of Growth, Mike Phu, and mParticle’s Head of Customer Marketing, Alex Maguire, as they discuss how GOAT:
- Improved marketing operational efficiency by 52%
- Built a Facebook growth strategy across the funnel with heartbeat events at each level
- Accessed a holistic data plan organizing events across devices
- Connected their own customer data across mobile and web with third party tools and vendors like Facebook
Latest from mParticle
Preparing customer data to help you meet your marketing goals
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.