How GOAT uses full funnel data for a user-centric Facebook program
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
The key to a successful eCommerce Facebook program lies in the ability to leverage the full customer journey of events—both in-app and on the web. With mParticle at the center of their marketing stack, GOAT accesses events across devices and builds them into real-time audiences to optimize their Facebook program for the best ROI possible.
In this on-demand webinar, GOAT's Director of Growth, Mike Phu, and mParticle’s Head of Customer Marketing, Alex Maguire, discuss how GOAT:
- Improved marketing operational efficiency by 52%
- Built a Facebook growth strategy across the funnel with heartbeat events at each level
- Accessed a holistic data plan organizing events across devices
- Connected their own customer data across mobile and web with third party tools and vendors like Facebook
Latest from mParticle
How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization
Learn how the Giant Eagle Customer Experience team built a robust data pipeline and used it to power personalization throughout their new multi-tier loyalty program, myPerks.
Data enrichment and machine learning: Maximizing the value of your data insights
Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to manage data across your tech stack based on customer consent
Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.