Blog

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.

David Spitz – July 06, 2017
Learn about the different kinds of identity tech

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
7 lessons marketers can learn from Game of Thrones

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

David Spitz – June 12, 2017

The role of mobile app data in driving revenue

Dave Myers – November 03, 2014
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018
What GDPR means for data-driven marketing

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017
marketing attribution

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
mobile-financial-services

Power your mobile financial services strategy

With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.

Adam Blake – March 08, 2018
Customer Data Platform ROI: Strategic Value

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Why identity matching is broken, and how to resolve it

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Michael Katz – October 05, 2017
14 eCommerce audiences marketers need to succeed

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017