Blog

The role of mobile app data in driving revenue

Dave Myers – November 03, 2014
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018
What GDPR means for data-driven marketing

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017
marketing attribution

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
mobile-financial-services

Power your mobile financial services strategy

With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.

Adam Blake – March 08, 2018
Customer Data Platform ROI: Strategic Value

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Why identity matching is broken, and how to resolve it

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Michael Katz – October 05, 2017

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017
14 eCommerce audiences marketers need to succeed

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014
mParticle and Venmo Case Study Hero Background

How Venmo increased user engagement by 30%

Tricia Prashad

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Michael Katz – August 26, 2016