CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Three Ways to leverage in-store QR codes
Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
The Customer Data Platform vendor landscape
The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.
Improve product experience with unified data
Harnessing data from multiple sources, Via’s growth team reduced rider wait time and created a brand fueled by customer satisfaction.
CDP vs. DMP: What’s the difference and which one should you use?
Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the center.
Customer Success Story: Jet
Learn how Jet.com uses mParticle to unify data from mobile and web to create seamless customer experiences.
Inside Postmates's experimentation engine
How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support
People-centric advertising, made smarter
Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%
4 Ways a CDP helps customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.