Blog

Smartphone sitting on a wooden table. How do I find my Google ad ID

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

David Spitz – June 16, 2017

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

Dave Myers – May 30, 2017

The top 5 ways mParticle saves your mobile team time

Coby Berman – October 15, 2014

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016

Marketing data as a core asset

Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.

Michael Katz – August 26, 2016

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

Stefan Bhagwandin – February 08, 2017
user acquisition mobile games

Simplify user acquisition for mobile games

Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.

Jillian Burnett – May 31, 2017

Mobile shock: Too much change in a short period of time

In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.

Dave Myers – February 23, 2015

The secret to mobile app growth

Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.

Michael Katz – August 18, 2015

Stop your app journey from going off-course

Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?

Paul Mander – June 15, 2016