The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
4 Ways a CDP helps customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.
Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
Move from device-based to people-based analytics and personalization
Wunderman Thompson Apps is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.
mParticle and GDPR compliance
Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
How data management can lower costs for app owners
It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.