Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Three Ways to leverage in-store QR codes
Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
The Customer Data Platform vendor landscape
The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.
Improve product experience with unified data
Harnessing data from multiple sources, Via’s growth team reduced rider wait time and created a brand fueled by customer satisfaction.
CDP vs. DMP: What’s the difference and which one should you use?
Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
Real-time, contextual marketing, across every channel
Overstock built a modern, best-of-breed marketing stack—with the customer at the center.
Customer Success Story: Jet
Learn how Jet.com uses mParticle to unify data from mobile and web to create seamless customer experiences.
Inside Postmates's experimentation engine
How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support
People-centric advertising, made smarter
Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%
4 Ways a CDP helps customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.