The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.
3 eCommerce marketing trends sure to rule ShopTalk 2018
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.
What GDPR means for data-driven marketing
Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.
5 marketing attribution tips for eCommerce
Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.
Power your mobile financial services strategy
With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.