CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Why real-time data processing matters
Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.
Modernize your audience segmentation strategy
Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.
Customer acquisition and retention: Which should you focus on?
Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.
What is first-party data?
First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.
COVID's impact on the financial services industry
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
A single customer view is not the goal (it's the result)
Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.
Should you build or buy a Customer Data Platform?
Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.
Meet your marketing goals with customer data
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
iOS 14, third-party cookies, and the future of data-driven marketing
This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.
3 ways to act on shifts in customer sentiment
Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.
3 data strategies for high-growth companies
As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.
COVID-19: Best practices and strategies for maintaining business continuity
With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.