Blog

Why it's time to rethink your customer data strategy

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017
The fifth pillar of big data

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018
Move from device-based to people-based analytics and personalization

Move from device-based to people-based analytics and personalization

POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

July 17, 2017
Customer data fundamentals: Security and privacy

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
Learn how to build custom audiences effectively and efficiently

Building custom audiences in a world gone madtech

Learn how to build custom audiences effectively and efficiently.

July 11, 2017
Customer data strategy fundamentals: Business strategy and discovery

Customer data strategy fundamentals: Business strategy and discovery

Jillian Burnett – August 16, 2017
7 ways the top quick-serve restaurant apps engage their users

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017
15 questions to evaluate CDP data preparation capabilities

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

David Raab – September 26, 2017
tag manager vs cdp

Tag managers vs CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Kiera Abbamonte – July 12, 2022

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

Michael Katz – October 01, 2014
3 ways to leverage audience A/B testing

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

Justin McManus – November 15, 2017