Blog

What CMOs need to know about CDP Data Governance and Security

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018
CDP ROI: Total cost of ownership

CDP ROI: Total cost of ownership

This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.

Abril McCloud – April 11, 2018
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala
Customer Data Platform ROI: Risk management

CDP ROI: Risk management

This blog is part three of a five-part series detailing how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.

David Spitz – March 13, 2018
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Adam Kitain – July 18, 2017

The future of mobile app design

The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.

Sarah Skapik – September 23, 2015
How CDPs differ from other forms of marketing tech

How CDPs differ from other forms of marketing tech

Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.

David Raab – August 16, 2017
Mobile-marketing-strategy

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.

David Spitz – July 06, 2017
Learn about the different kinds of identity tech

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
7 lessons marketers can learn from Game of Thrones

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

David Spitz – June 12, 2017