Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Implement a CDP with ease using mParticle's sample applications
Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.
The 5 steps to customer-centric mobile commerce
When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.
Why thinking bigger about data strategy is your only real option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.
How to find your mobile device identifiers
Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.
Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever
Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.
Marketing data as a core asset
Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.