Blog

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Michael Katz – August 26, 2016
Smartphone sitting on a wooden table. How do I find my Google ad ID

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

David Spitz – June 16, 2017

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

Dave Myers – May 30, 2017

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016

The top 5 ways mParticle saves your mobile team time

Coby Berman – October 15, 2014
mParticle and Venmo Case Study Hero Background

How Venmo increased user engagement by 30%

Tricia Prashad

Marketing data as a core asset

Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.

Michael Katz – August 26, 2016

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

Stefan Bhagwandin – February 08, 2017
user acquisition mobile games

Simplify user acquisition for mobile games

Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.

Jillian Burnett – May 31, 2017

Mobile shock: Too much change in a short period of time

In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.

Dave Myers – February 23, 2015