Take mParticle for a spin with our new Free Trial and Growth Tier
mParticle's mission is to make customer data more accessible and actionable for the whole company, and this includes companies of all sizes. To that end, we're excited to announce our Free Trial and Growth Tier offerings.
The engineer’s guide to working with marketers
While developers don’t readily admit it, working with marketers can sometimes be a pain. But when engineers and marketers collaborate effectively on data, amazing things can happen. We’ve assembled this guide to provide engineers with a roadmap for effectively working with their colleagues in marketing and making friends out of frenemies.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
Why identity matching is broken, and how to resolve it
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
14 eCommerce audiences marketers need to succeed
Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.
How The GDPR Will Transform Marketing
New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…
The 5 steps to customer-centric mobile commerce
When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.
Why thinking bigger about data strategy is your only real option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.
How to find your mobile device identifiers
Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.
Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever
Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.