Blog

Customer Data Platform ROI: Strategic Value

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Why identity matching is broken, and how to resolve it

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Michael Katz – October 05, 2017
14 eCommerce audiences marketers need to succeed

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Michael Katz – August 26, 2016
Smartphone sitting on a wooden table. How do I find my Google ad ID

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

David Spitz – June 16, 2017

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

Dave Myers – May 30, 2017

The top 5 ways mParticle saves your mobile team time

Coby Berman – October 15, 2014

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016
mParticle and Venmo Case Study Hero Background

How Venmo increased user engagement by 30%

Tricia Prashad