Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Implement a CDP with ease using mParticle's sample applications
Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.
Mobile shock: Too much change in a short period of time
In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.
The secret to mobile app growth
Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.