Blog

The essential CDP reading list

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Joey Colvin – August 08, 2018
The Customer Data Platform magic quadrant vendor landscape

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

David Spitz – August 03, 2018
How to augment your DMP with a CDP

How to augment your DMP with a CDP

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a CDP to augment your DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Abril McCloud – June 29, 2018
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
Why it's time to rethink your customer data strategy

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017
The fifth pillar of big data

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018
Move from device-based to people-based analytics and personalization

Move from device-based to people-based analytics and personalization

POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

July 17, 2017
Customer data fundamentals: Security and privacy

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
Learn how to build custom audiences effectively and efficiently

Building custom audiences in a world gone madtech

Learn how to build custom audiences effectively and efficiently.

July 11, 2017
Customer data strategy fundamentals: Business strategy and discovery

Customer data strategy fundamentals: Business strategy and discovery

Jillian Burnett – August 16, 2017
Comparing tag managers and Customer Data Platforms

Tag managers and CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Abril McCloud – March 30, 2018