Gain visibility into how customers engage with iOS App Extensions
Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.
Today’s consumers look to their connected devices to make their lives easier. Apps were just the beginning; people today want an integrated, fluid experience where they are delivered the content, services, and answers they need when they need them.
Apple introduced App Extensions in iOS 8 as a way for developers to integrate their apps into consumers’ everyday lives, beyond the “app” itself. With App Extensions, developers can surface an app’s core functionality to users via other apps or widgets without the need to physically open the app. For example, using the widget extension, users can view top headlines from their favorite news apps on their home screen, without having to launch the main app.
To help developers get a full understanding of how customers are using their app, mParticle recently expanded iOS SDK capabilities to include support for all nine iOS App Extensions—so that you can collect and link extension usage data with main app data.
With mParticle, brands can track what actions users have taken via the extensions as well as in app, giving them a holistic picture of how users are engaging with their app and helping them to optimize the user experience.
Contact us or check out the docs to learn how to get started.
Latest from mParticle
Meet with mParticle at DMEXCO 2018
Connect with the mParticle team in Cologne, Germany from September 12-13.
Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey
On September 6th, join ClearBrain and mParticle to learn how to get your data ready for predictive personalization.
Where does mobile data fit in your infrastructure?
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.