By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Iterable, featured in the Mobile Marketing Automation column of mParticle’s Periodic Table of App Data SDKs, is a growth marketing platform that powers true omni-channel relevance at scale. Iterable automates messaging with an easy-to-use, drag-and-drop workflow allowing marketers to create sophisticated customer journeys without using technical resources.
Our partnership allows marketers to coordinate campaigns across Iterable and 175+ other platforms without having to build one-off integrations. Together, we close the loop on customer data flowing through Iterable’s platform. Marketers can now stream data directly from mobile, web and other sources to Iterable as well as extract campaign metrics like deliverability, open rates, click rates, and conversions. Here are a few examples of the use cases you can power with mParticle and Iterable:
- Instantly connect Iterable campaign metrics to analytics tools and data warehouses to run advanced analysis on campaign performance
- Build an audience segment of users that unsubscribed from emails and connect it to Facebook to re-engage them with promotional ads
- Build an audience segment in mParticle based on any combination of mobile, web, CRM, location data and much more then connect it to Iterable, Snapchat and Liftoff for a well orchestrated multi-channel campaign across email, push, social and ad networks
Who uses Iterable?
To learn more about
Latest from mParticle
Customer Data Platform use cases: Retail
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
The new consumer marketing: This time it’s personal
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.
Webinar: Know your customers through data and experimentation
On October 10, join Mixpanel + mParticle's fireside chat on how to deliver superior customer experience with data powered teams. Register now.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.