mParticle at EyeforTravel Amsterdam

@EyeforTravel brings together industry leaders to share insights on what’s working, what’s not, and what’s next, concerning driving innovation in the travel space. They put on several events around the globe, and EyeforTravel Amsterdam on November 28th-29th looks to be an excellent opportunity to learn.

As one of the event sponsors, mParticle is looking forward to meeting with travel brands at the mParticle stand, at the hotel bar, or wherever else you find convenient! Our EMEA Director for Travel & Hospitality, Alex Dilnot-Smith, and I will be on hand to explain how our leading Customer Data Platform is empowering travel and commerce businesses like Airbnb, JetBlue, JetSmarter, Invia Group, Adidas, Starbucks, and others, to do more with more of their data.

While in Amsterdam we are looking to talk to the companies who:

• Want to be more data-driven, but cannot access data easily
• Struggle to connect the customer journey on all customer touchpoints
• Are tied into legacy platforms that cannot integrate data elsewhere
• Are trying to grow their mobile propositions

mParticle customers have something unique about them. They’re improving guest experiences, driving faster and more revenue, reducing costs and increasing their competitive agility in what is a hugely competitive landscape. They’ve achieved this by democratizing their data around a single source of truth and coordinating real-time engagement on every channel where their customer exists today across email, push, social, and retargeting. The multi-screen era has presented us with web and mobile data from pre- to post-purchase, from check-in to luggage retrieval, as well as inflight interactions. This journey data is unique to each passenger and should make up part of their user profile for marketing, analytics, and data science teams to access.

Even if you just don’t know where to start but have a feeling that there are general areas of growth which would improve your overall customer experience and drive better business outcomes; that’s also great, and we’d love to talk to you too!

We plan to be in Amsterdam from the November 27th-29th. Feel free to connect with me in the comment section, via direct message or by filling out this meeting request form. For more in-depth examples of how we work with travel brands and our analysis of the current environment, check out our travel use cases blog post. Very excited to see you all at Hotel Novotel in a couple of weeks!