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Growth

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

Growth

Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

Sean Ryan

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Tricia Prashad – November 15, 2017
user activity

Bring your customer journeys to life

Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.

Rashel Shehata – October 18, 2018

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018

Mixpanel partnership

Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.

Tricia Prashad – October 10, 2017

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

Team mParticle – July 27, 2016

Data filters

mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.

Tricia Prashad – January 13, 2017

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.

Team mParticle – January 31, 2017

mParticle’s next-generation platform liberates customer data from the cloud

New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS…

Team mParticle – December 08, 2016

mParticle releases support for User Attribute Arrays

User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.

Team mParticle – June 21, 2016

mParticle launches audience builder application on Oracle Marketing AppCloud

Team mParticle – September 15, 2016

mParticle Releases New Features to Boost Data Control & Transparency

The new features launching today, Attribute Value Filters and Data Transfer Alerts, were designed to increase even further the levels of control and transparency mParticle users have over their data.

Team mParticle – April 20, 2016
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