mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
mParticle raises $15 million Series A led by Social Capital
mParticle has completed a $15 million Series A round to continue expanding their customer data platform.
Multi-factor authentication (MFA) and single-sign on (SSO) support
Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.
Announcing our Amazon Mobile Analytics integration
We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.
Announcing our Millennial Media, Google Ads, and AppLift integrations
We are excited to announce several new integrations that are now live!
Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.
Product Update – Services Page Redesign
As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.
Segment Builder Enhancements
mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.