Blog

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

Tricia Prashad – May 16, 2017

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Dalmo Cirne – March 22, 2017

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Kale Bogdanovs – May 08, 2017

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Adam Biehler – June 22, 2016

New office, team members, and more!

Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…

Michael Katz – March 02, 2016

mParticle Launches with $3 Million Seed Round

The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.

Michael Katz – October 15, 2013

mParticle raises $15 million Series A led by Social Capital

mParticle has completed a $15 million Series A round to continue expanding their customer data platform.

Team mParticle – January 12, 2016

Mappings

Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.

Lori Magyar – February 17, 2015

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Amy Johannigman – September 03, 2015

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015

Segment Builder Enhancements

mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.

Lori Magyar – March 03, 2015