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Growth

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

Growth

Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

Sean Ryan

Our latest Feeds integration with SendGrid is now live

Tricia Prashad – May 04, 2017

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

Tricia Prashad – May 16, 2017

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Dalmo Cirne – March 22, 2017

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Kale Bogdanovs – May 08, 2017

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Adam Biehler – June 22, 2016

New office, team members, and more!

Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…

Michael Katz – March 02, 2016

mParticle Launches with $3 Million Seed Round

The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.

Michael Katz – October 15, 2013

mParticle raises $15 million Series A led by Social Capital

mParticle has completed a $15 million Series A round to continue expanding their customer data platform.

Team mParticle – January 12, 2016

Mappings

Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.

Lori Magyar – February 17, 2015

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Amy Johannigman – September 03, 2015
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