Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Announcing our Feeds integration with Radar
The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Announcing our integration with ironSource
We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…
New office, team members, and more!
Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…
mParticle Launches with $3 Million Seed Round
The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.
mParticle raises $15 million Series A led by Social Capital
mParticle has completed a $15 million Series A round to continue expanding their customer data platform.
Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.
Product Update – Services Page Redesign
As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.
Multi-factor authentication (MFA) and single-sign on (SSO) support
Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.