CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Multi-factor authentication (MFA) and single-sign on (SSO) support
Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.
Segment Builder Enhancements
mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.
Third-party segment insight with mParticle
Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.
Announcing our Amazon Mobile Analytics integration
We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.