Blog

mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Abril McCloud – April 27, 2018

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

Tricia Prashad – December 14, 2017

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Tricia Prashad – August 29, 2017

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Tricia Prashad – December 13, 2017

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Tricia Prashad – August 24, 2017

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Abril McCloud – September 12, 2017

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Tricia Prashad – October 26, 2017

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017