Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.