Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Improve targeting with Google Customer Match
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
What’s new at mParticle, May 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
Expanded data collection with native Xbox SDK
mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.
mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.