Growth
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
mParticle Product
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
mParticle launches third-generation audience segmentation
Feeds
mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Branch partnership
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
