CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
Zendesk is a customer service platform designed to create better customer relationships.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Connect Applsflyer and mParticle for a full understanding of your customer journey.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.
Improve Snapchat campaign measurement
Improve your campaign measurement by integrating mParticle and Snapchat.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Get ready for GDPR with our new suite of capabilities
GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.