Sign upContact usSign up

Blog

Featured

Created with Sketch.
Filter by tag
Created with Sketch.

Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

Growth

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Abril McCloud – September 12, 2017

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Tricia Prashad – October 26, 2017

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Tricia Prashad – September 19, 2017

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Tricia Prashad – August 08, 2017

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Tricia Prashad – August 09, 2017

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Tricia Prashad – December 14, 2017
mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Tricia Prashad – February 21, 2018

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

Tricia Prashad – August 02, 2017
Prev1...678910...12Next