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Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

Growth

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Tricia Prashad – August 21, 2017

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Tricia Prashad – August 07, 2017

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017
Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Ben Hoxie – February 15, 2018

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Tricia Prashad – October 18, 2017

Introducing Rules

mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.

Rashel Shehata – July 05, 2017

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

Tricia Prashad – October 05, 2017

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

Tricia Prashad – August 30, 2017

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Tricia Prashad – September 21, 2017

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Tricia Prashad – September 13, 2017
Cross-device and platform identity management is made easy with IDSync

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Tricia Prashad – October 25, 2017
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