Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
Make audience data actionable with AudienceSync A/B testing
mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Announcing our integration with Google Cloud Storage
The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
mParticle certifies first set of Solution Partners
We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.