The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
Make audience data actionable with AudienceSync A/B testing
mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Announcing our integration with Google Cloud Storage
The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
mParticle certifies first set of Solution Partners
We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.