Blog

user activity

Bring your customer journeys to life

Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.

Rashel Shehata – October 18, 2018

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018
Cross-device and platform identity management is made easy with IDSync

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Tricia Prashad – October 25, 2017

Mixpanel partnership

Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.

Tricia Prashad – October 10, 2017
Make audience data actionable with AudienceSync A/B testing with mParticle

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Tricia Prashad – October 19, 2017
Power identity-based marketing with AudienceSync from mParticle

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Abril McCloud – September 21, 2017

Our latest Feeds integration with SendGrid is now live

Tricia Prashad – May 04, 2017

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Kale Bogdanovs – May 08, 2017

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Adam Biehler – June 22, 2016

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017