Blog

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

Tricia Prashad – May 16, 2017

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Dalmo Cirne – March 22, 2017

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.

Lori Magyar – March 19, 2015

Announcing our Millennial Media, Google Ads, and AppLift integrations

We are excited to announce several new integrations that are now live!

Shana Pilewski – October 07, 2015

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Amy Johannigman – September 03, 2015

Segment Builder Enhancements

mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.

Lori Magyar – March 03, 2015

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Third-party segment insight with mParticle

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Yuan Ren – February 13, 2015