mParticle FeaturesApril 27, 2018

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Today, we debuted a new look across our site and platform. Our new branding is designed to better reflect our product’s identity as a powerful, modern tool for marketers, and the only CDP built with Privacy by Design.

As the customer journey has evolved into a truly omnichannel experience, companies have looked to mParticle to collect and make sense of billions of data points generated by user activity to improve customer experience and outcomes. mParticle’s platform has become increasingly sophisticated to address the changing data needs of the best and biggest brands, and, now, our brand reflects this evolution.

Beyond our updated look, we continue to be the same customer data platform leading brands know, love, and rely on to securely orchestrate, transform, and activate their customer data.