Blog

amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.

Kale Bogdanovs – April 23, 2020
high growth data strategy

Growth

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

Abhi Seeth
data localization

mParticle Product

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

Craig Kelly – March 18, 2020
ccpa-compliance-support

mParticle Product

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

Ben Hoxie – March 18, 2020
covid-19-business-continuity-b2c

Growth

COVID-19: Best practices and strategies for maintaining business continuity

With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.

Abril McCloud – March 13, 2020
mparticle liveramp

mParticle Product

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020
data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020
democratize data

mParticle Product

Empower your team with better access to data

Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.

Rashel Shehata – January 29, 2020
data foundation

mParticle Product

Data Master 2.0: Create a data flywheel

Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.

Craig Kelly – January 29, 2020
2020-predictions-customer-data

Growth

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Abril McCloud – December 18, 2019
dmp-cdp-crm

Engineering

The difference between CDPs, DMPs, and CRMs

Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.

Joey Colvin – December 11, 2019
omnichannel personalization

Growth

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019