Blog

Growth

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

David Spitz – March 11, 2019
User attribute forwarding

mParticle Product

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Ben Hoxie – February 20, 2019
trust customer journey

Growth

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019
Marketing technologists

Company

Top Marketing Technologists to Watch in 2019?

Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."

Joey Colvin – February 01, 2019
mParticle product feature: Data Master

mParticle Product

Data Master: Great data, easier than ever.

Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.

Rashel Shehata – January 30, 2019
mobile banking strategy

Growth

The rise of mobile banking strategy

Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.

Alexander Dilnot-Smith – January 23, 2019
mParticle feature: Audience Download

mParticle Product

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Abril McCloud – December 07, 2018
mobile tagging

Engineering

Cognetik and mParticle: Simplify mobile tags

Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.

Matt Alexander – December 19, 2018
Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018

mParticle Product

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:

Tricia Prashad – November 15, 2018
modern data infrastructure

Engineering

10 Critical data infrastructure capabilities

Instead of focusing on core data management challenges, many Customer Data Platforms are focused on the application of data. Learn about the 10 critical components of modern data infrastructure.

Abril McCloud – November 02, 2018

Company

mParticle at EyeforTravel Amsterdam

Meet us at EyeforTravel Amsterdam to learn how mParticle is empowering travel and commerce businesses to do more with more of their data.

Alexander Balgobin – October 22, 2018