Blog

Taplytics, OneTrust, and Appsee are new integration partners with mParticle

mParticle Product

What’s new at mParticle, October 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:

Tricia Prashad – October 17, 2018
customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018

mParticle Product

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Nidhi Teerdhala – September 24, 2018
Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

mParticle Product

What’s new at mParticle, September 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:

Tricia Prashad – September 19, 2018
cdp travel

Growth

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 18, 2018
With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Engineering

Get ready for iOS 12

In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Tricia Prashad – September 10, 2018
Why Customer Data Platforms are called the new CRM.

Growth

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

David Spitz
integrated data layer

Growth

How to plan your integrated data layer

Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.

Andy Wong – August 28, 2018
in store qr code

Growth

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

Henry Church – August 23, 2018
mParticle Integration Updates for Google Marketing Platform and Foursquare

mParticle Product

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Tricia Prashad – August 22, 2018