Blog

Growth

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

mParticle Product

Drive loyalty with mParticle and SessionM

With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.

mParticle Product

Target with precision with Amazon Advertising

With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.

Growth

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

mParticle Product

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

mParticle Product

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

Growth

COVID-19: Best practices and strategies for maintaining business continuity

With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.

mParticle Product

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

mParticle Product

Empower your team with better access to data

Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.

mParticle Product

Data Master 2.0: Create a data flywheel

Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.

Growth

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.