Blog

The essential CDP reading list

Growth

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Joey Colvin – August 08, 2018
The Customer Data Platform magic quadrant vendor landscape

Growth

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

David Spitz – August 03, 2018
ios app extensions

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

Tricia Prashad – July 30, 2018
mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

mParticle Product

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Tricia Prashad – July 20, 2018
cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Kiera Abbamonte – June 17, 2022
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.

Tricia Prashad – June 27, 2018
mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

mParticle Product

What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

Tricia Prashad – June 21, 2018
Best practices for deploying a mobile messaging platform

Engineering

How to assemble a best in class tech stack

How to implement a best in class stack...the right way

Al Harnisch – June 06, 2018
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
Why it's time to rethink your customer data strategy

Growth

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017
mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

mParticle Product

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

Tricia Prashad – May 18, 2018
The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018