Blog

Growth

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.

Alexandra Maguire – November 05, 2019
looker partners

mParticle Product

Connect your Looker Data Actions to mParticle

Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.

Kale Bogdanovs – November 05, 2019
identity resolution platform

Growth

When identity resolution goes wrong

mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.

Michael Katz – November 01, 2019
user activity monitoring

mParticle Product

Activity Overview and new Audience features

The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.

Ben Hoxie – October 22, 2019
Mobile-Growth-Berlin-2019-Recap-mParticle

Growth

Mobile Growth Summit Berlin 2019 Recap

EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.

Henry Church – October 17, 2019

Growth

Amplify 19: Conference Recap

Your digest on the themes and announcements from Amplitude's annual product conference.

Joey Colvin – October 15, 2019

mParticle Product

Data is a team sport: Q4 feature announcements

Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.

Craig Kelly – October 09, 2019
how to measure video performance

mParticle Product

Measure video performance with Media SDK

mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.

Michael Kleeman – October 08, 2019

Growth

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

Joey Colvin – September 30, 2019
event driven architectures

mParticle Product

Real-time event processing with Kafka

Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.

Kale Bogdanovs – September 30, 2019

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

Tim Norris – September 26, 2019
mParticle and Responsys logos separated by a green arrow pointing to the right.

mParticle Product

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

Haarthi Sadasivam – September 25, 2019