Blog

mParticle Product

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

mParticle Product

Support for self-hosting and module bundler

Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.

Growth

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Growth

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Growth

Improve products with AI and Machine Learning

Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.

Growth

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

Growth

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

Growth

The DMP conundrum

What happens when you KonMari your martech stack?

mParticle Product

Load data to Snowflake data warehouse

Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.

mParticle Product

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

mParticle Product

Introducing Data Master Advanced Search

The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.