Blog

mParticle Product

Introducing Data Master Advanced Search

The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.

Growth

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

mParticle Product

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Growth

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Company

Top Marketing Technologists to Watch in 2019?

Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."

mParticle Product

Data Master: Great data, easier than ever.

Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.

Growth

The rise of mobile banking strategy

Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.

mParticle Product

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Engineering

Cognetik and mParticle: Simplify mobile tags

Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.

mParticle Product

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

mParticle Product

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:

Engineering

10 Critical data infrastructure capabilities

Instead of focusing on core data management challenges, many Customer Data Platforms are focused on the application of data. Learn about the 10 critical components of modern data infrastructure.