Blog

The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018
Move from device-based to people-based analytics and personalization

Growth

Move from device-based to people-based analytics and personalization

Wunderman Thompson Apps is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

July 17, 2017
mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle Product

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Abril McCloud – April 27, 2018

Company

MarTech Landscape: What is a Customer Data Platform?

This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.

November 01, 2016

mParticle Product

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Company

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

Company

mParticle named one of Crain's Best Places to Work 2016

With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.

September 28, 2016

Company

mParticle named one of Crain's Best Places to Work 2017

Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

April 17, 2018
Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
Learn how to build custom audiences effectively and efficiently

Growth

Building custom audiences in a world gone madtech

Learn how to build custom audiences effectively and efficiently.

July 11, 2017