Blog

How to avoid the SDK tax

Engineering

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

David Spitz – October 26, 2017
Customer data strategy fundamentals: Business strategy and discovery

Growth

Customer data strategy fundamentals: Business strategy and discovery

Jillian Burnett – August 16, 2017
How to design high throughput and low latency NoSQL deployments

Engineering

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.

Yuan Ren – August 24, 2017

mParticle Product

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

Tricia Prashad – December 14, 2017
7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017
mParticle launches third-generation audience segmentation

mParticle Product

mParticle launches third-generation audience segmentation

Tricia Prashad – July 13, 2017

mParticle Product

Feeds

mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.

Tricia Prashad – January 24, 2017

mParticle Product

mParticle announces industry-first GDPR compliance capabilities

New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.

Tricia Prashad – February 15, 2018

mParticle Product

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Tricia Prashad – August 29, 2017

mParticle Product

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Tricia Prashad – December 13, 2017

mParticle Product

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Tricia Prashad – August 24, 2017

mParticle Product

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Abril McCloud – September 12, 2017