Blog

Engineering

Get ready for iOS 12

In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Growth

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

Growth

How to plan your integrated data layer

Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.

Growth

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

mParticle Product

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Growth

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Growth

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

mParticle Product

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Growth

Improve product experience with unified data

Harnessing data from multiple sources, Via’s growth team reduced rider wait time and created a brand fueled by customer satisfaction.

Growth

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

mParticle Product

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.