Blog

mParticle Product

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Tricia Prashad – September 13, 2017

mParticle Product

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017

mParticle Product

Announcing our integration with Google Cloud Storage

 The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.

Tricia Prashad – June 27, 2017

mParticle Product

Braze partnership

Tricia Prashad – July 10, 2017

mParticle Product

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017

mParticle Product

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Adam Biehler – June 20, 2017
7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017
mParticle launches third-generation audience segmentation

mParticle Product

mParticle launches third-generation audience segmentation

Tricia Prashad – July 13, 2017

mParticle Product

Feeds

mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.

Tricia Prashad – January 24, 2017

mParticle Product

mParticle announces industry-first GDPR compliance capabilities

New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.

Tricia Prashad – February 15, 2018
15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

David Raab – September 26, 2017
tag manager vs cdp

Growth

Tag managers vs CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Kiera Abbamonte – July 12, 2022