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Growth

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

Growth

Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

Sean Ryan
mParticle and Postmates Case Study on user journey analytics, Hero Background

Growth

Inside Postmates's experimentation engine

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

Growth

People-centric advertising, made smarter

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

June 13, 2018
Best practices for deploying a mobile messaging platform

Engineering

How to assemble a best in class tech stack

How to implement a best in class stack...the right way

Al Harnisch – June 06, 2018
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
Why it's time to rethink your customer data strategy

Growth

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017
mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

mParticle Product

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

Tricia Prashad – May 18, 2018
The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018
Move from device-based to people-based analytics and personalization

Growth

Move from device-based to people-based analytics and personalization

Wunderman Thompson Apps is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

July 17, 2017
mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle Product

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Abril McCloud – April 27, 2018

Company

MarTech Landscape: What is a Customer Data Platform?

This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.

November 01, 2016

mParticle Product

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Company

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

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