Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Connect Applsflyer and mParticle for a full understanding of your customer journey.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.
Improve Snapchat campaign measurement
Improve your campaign measurement by integrating mParticle and Snapchat.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
How data management can lower costs for app owners
It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.
Get ready for GDPR with our new suite of capabilities
GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.
Location services best practices
Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…
mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.