Blog

Company

What’s new at mParticle, January 2018

A roundup of what we've released in the last month.

Tricia Prashad – January 30, 2018

mParticle Product

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

Tricia Prashad – August 02, 2017

mParticle Product

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Tricia Prashad – August 21, 2017

mParticle Product

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Tricia Prashad – August 07, 2017

mParticle Product

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017

Growth

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

Michael Katz – October 01, 2014
3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

Justin McManus – November 15, 2017
Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

mParticle Product

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Ben Hoxie – February 15, 2018

mParticle Product

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Tricia Prashad – October 18, 2017

Engineering

Location services best practices

Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…

Dalmo Cirne – December 02, 2014

mParticle Product

Introducing Rules

mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.

Rashel Shehata – July 05, 2017

mParticle Product

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

Tricia Prashad – October 05, 2017