CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
mParticle named one of Crain's Best Places to Work 2016
With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.
mParticle named one of Crain's Best Places to Work 2017
Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.
These 4 mobile ad-tech companies are banding together on standards for GDPR
With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.
mParticle and GDPR compliance
Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.
Learn how Postmates unifies data to deliver a world-class customer experience
Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Expanded data collection with native Xbox SDK
mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.