Blog

mParticle Product

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

Tricia Prashad – August 30, 2017

mParticle Product

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Tricia Prashad – September 21, 2017

mParticle Product

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Tricia Prashad – September 13, 2017
Cross-device and platform identity management is made easy with IDSync

mParticle Product

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017

mParticle Product

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Tricia Prashad – October 25, 2017
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location

Growth

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Adam Kitain – July 18, 2017

Growth

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.

David Spitz – July 06, 2017
Learn how OpenGDPR can help you honor data subject rights

Company

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Ben Hoxie – April 12, 2018
Learn about the different kinds of identity tech

Growth

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
7 lessons marketers can learn from Game of Thrones

Growth

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017

Growth

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

David Spitz – June 12, 2017

Growth

The role of mobile app data in driving revenue

Dave Myers – November 03, 2014