Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.
Build a connected and compliant stack with OpenGDPR
Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.