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Growth

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

Michael Katz

Engineering

What the heck is reverse ETL?

Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.

Sean Ryan

Growth

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity, and why it’s important for increasing the ROI of your MarTech stack.

Joey Colvin

mParticle Product

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Tricia Prashad – September 19, 2017

mParticle Product

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Tricia Prashad – August 08, 2017

Company

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

Michael Katz – September 20, 2017

mParticle Product

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Tricia Prashad – August 09, 2017

mParticle Product

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Tricia Prashad – December 14, 2017
mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

mParticle Product

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Tricia Prashad – February 21, 2018

Company

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Tricia Prashad – August 16, 2017

Company

What’s new at mParticle, January 2018

A roundup of what we've released in the last month.

Tricia Prashad – January 30, 2018

mParticle Product

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

Tricia Prashad – August 02, 2017

mParticle Product

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Tricia Prashad – August 21, 2017

mParticle Product

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Tricia Prashad – August 07, 2017

mParticle Product

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017
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