CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
What the heck is reverse ETL?
Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
Zendesk is a customer service platform designed to create better customer relationships.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…
Connect Applsflyer and mParticle for a full understanding of your customer journey.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.
Improve Snapchat campaign measurement
Improve your campaign measurement by integrating mParticle and Snapchat.