Blog

Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Abril McCloud – September 21, 2017

mParticle Product

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Adam Biehler – June 20, 2017

mParticle Product

Braze partnership

Tricia Prashad – July 10, 2017

mParticle Product

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017
15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

David Raab – September 26, 2017
tag manager vs cdp

Growth

Tag managers vs CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

Kiera Abbamonte – July 12, 2022
5 tips for integrating SDKs the right way

Engineering

5 tips for integrating SDKs the right way

Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.

Abril McCloud – October 18, 2017

mParticle Product

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Tricia Prashad – November 15, 2017
What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018
CDP ROI: Total cost of ownership

Growth

CDP ROI: Total cost of ownership

This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.

Abril McCloud – April 11, 2018
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Growth

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala
Customer Data Platform ROI: Risk management

Growth

CDP ROI: Risk management

This blog is part three of a five-part series detailing how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.

David Spitz – March 13, 2018