Blog

mParticle Product

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Tricia Prashad – October 26, 2017

mParticle Product

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

mParticle Product

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

mParticle Product

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017

mParticle Product

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Tricia Prashad – September 19, 2017

mParticle Product

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Tricia Prashad – August 08, 2017

Company

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

Michael Katz – September 20, 2017

mParticle Product

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Tricia Prashad – August 09, 2017

mParticle Product

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Tricia Prashad – December 14, 2017
mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

mParticle Product

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Tricia Prashad – February 21, 2018

Company

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Tricia Prashad – August 16, 2017