Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
mParticle certifies first set of Solution Partners
We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.
mParticle announces partnership with product analytics provider Amplitude.
15 questions to evaluate CDP data preparation capabilities
Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.
Tag managers vs CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
What CMOs need to know about data governance
For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.