Blog

mParticle Product

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

Team mParticle – July 27, 2016
mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Tricia Prashad

mParticle Product

Data filters

mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.

Tricia Prashad – January 13, 2017

mParticle Product

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.

Team mParticle – January 31, 2017

mParticle Product

mParticle releases support for User Attribute Arrays

User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.

Team mParticle – June 21, 2016

mParticle Product

mParticle launches audience builder application on Oracle Marketing AppCloud

Team mParticle – September 15, 2016

Engineering

Introducing Support for Cordova on Android and iOS

With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.

Sam Dozor – June 07, 2017

Engineering

Introducing support for Unity on Android and iOS

We are excited to announce that mParticle now supports Unity on Android and iOS!

Sam Dozor – May 10, 2017

Engineering

The App Gap: Why Customer Data Platform installations fail

David Spitz – February 14, 2017

Engineering

Hyperloglog Algorithm: A must-know for data scientists

Hyperloglog (HLL), a powerful streaming algorithm, helps mParticle deliver real-time analytics products. Learn why it's a must-know for data scientists.

Yuan Ren – October 23, 2014

mParticle Product

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017

Growth

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Michael Katz – August 26, 2016