Blog

mParticle Product

New office, team members, and more!

Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…

Michael Katz – March 02, 2016

mParticle Product

mParticle Launches with $3 Million Seed Round

The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.

Michael Katz – October 15, 2013

mParticle Product

mParticle raises $15 million Series A led by Social Capital

mParticle has completed a $15 million Series A round to continue expanding their customer data platform.

Team mParticle – January 12, 2016

mParticle Product

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015

mParticle Product

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.

Lori Magyar – March 19, 2015

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift integrations

We are excited to announce several new integrations that are now live!

Shana Pilewski – October 07, 2015

mParticle Product

Mappings

Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.

Lori Magyar – February 17, 2015

Growth

Mobile shock: Too much change in a short period of time

In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.

Dave Myers – February 23, 2015

mParticle Product

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Amy Johannigman – September 03, 2015

Engineering

App marketing using audience targeting

By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.

Paul Mander – April 14, 2015

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015

Engineering

Which mobile SDK should I put in my app?

It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.

Paul Mander – June 30, 2015